The Sigma BF Stands for ‘Beautiful Foolishness’
Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's...
The Sigma BF is a ‘Radically Simple’ 24.6MP Full Frame Compact Camera
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to "evoke the essence of photography" through a "radically simple" design featuring just...
Sigma Supports APS-C with a 16-300mm f/3.5-6.7 All-In-One Lens
Sigma announced the 16-300mm f/3.5-6.7 DC OS Contemporary lens for L-Mount, Sony E-mount, Fujifilm X Mount, and Canon RF Mount. It's the company's first all-in-one...
Sigma’s 300-600mm f/4 DG OS Sports Lens Promises Prime Performance but Zoom Versatility
Sigma announced the 300-600mm f/4 DG OS Sports lens for L-mount and Sony E-mount. It is a high-end, professionally-oriented ultra telephoto zoom lens that promises...
Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative
Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative....
Researchers Uncover the Secret Glowing World of Biofluorescent Birds-of-Paradise
A team of researchers investigating biofluorescence in birds-of-paradise species uncovered fascinating insights into avian vision, fluorescent feathers, and biological evolution and captured some fantastic glowing...