What’s in a Word? WordPress Terminology at a Crossroads
WordPress isn’t like other content management systems (CMS) on the market. Sure, there are other free and open-source options. But they don’t have nearly as big of a market share.
That leaves WordPress to compete with commercial offerings. Platforms such as Shopify and Wix come to mind.
Again, these systems can’t match WordPress’ market share. But they do have an advantage in marketing muscle. They have the resources to create a seamless campaign. They can speak to their targeted audience with clarity.
WordPress tends to struggle with messaging. You can see it at both the macro and micro levels. It covers big things like defining what the platform does and who it’s for. And it also happens with individual features.