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A bit different, this one, featured more for the symbolism on the label than for the Uovo wordmark. That said, I imagine that when the shopper sees the bottle, the egg-adorned label could be considered a form of logo (a visual emblem, at least).

Spotted while browsing the Denomination website, and thought it worth sharing.

Here’s what Denomination say in their portfolio.

“When winemaker Larry Cherubino had three giant concrete ‘egg’ tanks delivered to his winery, he knew the packaging [and Uovo logo] had to reflect this revolutionary way of maturing wine. Wine made within the ovoid shape is purer than anything achieved traditionally, as the lees [the sediment of wine in the barrel] are continuously forced upward by a naturally occurring vortex, creating wines with a purity and texture that is unsurpassed. Named ‘Uovo’ (egg in Italian) Cherubino wanted the packaging to reflect the unique hand-made winemaking process and delicate nature of the wines.”

For years, people have been painting over brick (much to my dismay). Whether artistically or just to treat a wall surface` with a ‘fresh look’, painted brickwork can be found almost everywhere. With DIY home renovations booming all over Australia, it would be no surprise to hear of paint stripper shortages across local Bunnings stores. And rightfully so! There’s always something quite exciting about stripping brick. There’s the thrill of not knowing what you’re going to find behind — a clinker, a cream brick, or a traditional red. Imagine though, stripping back a wall to find a brick imprinted with an image. Not an image you can scrape back, but a digitally engrained image that’s embedded into the masonry.