Today, we’ll discuss essential strategies to drive traffic to your website. Whether you’re new to photography or striving to boost your online presence, these tips are your ticket to attracting more clients and boosting your business.
Before we get started with tips on how to drive traffic to your website, you first want to know how much traffic your website is getting! Are you getting lots of traffic? Are those visitors converting? How do you know?
Knowing your website analytics is an important piece of information! Google Analytics and Google Search Console are both great options for finding out this information.
Now let’s get to the tips for driving traffic to your website! In this post, we’re diving into a topic that’s essential for every modern senior photographer — 5 Ways to Drive Traffic to Your Website.
5 Ways to Drive Traffic To Your Photography Website
Tip #1: Master SEO Optimization
One of the best ways to get more eyes on your website? Make friends with search engines. It’s not as daunting as it sounds.
Start by figuring out what words and phrases people are typing into Google when they’re looking for a photographer like you. Then, sprinkle those magic words into your website’s content. Page titles, image descriptions, the copy on that page, and more. Think of it as giving Google a little nudge to say, “Hey, check out my awesome website!”
Getting your website found in a search starts with naming each page with keywords. Each page is ranked separately by Google, not your website as a whole, so make sure you have names for each page of your site as well as each blog post on your site that are searchable terms.
Tip #2: Craft Compelling Content
Another key strategy for driving traffic to your website is consistently creating compelling and valuable content that not only your potential clients will want to see but also Google will like so you can show up in searches.
A lot of times, and I’m guilty of this too, is we create our websites and move on to something else, hoping our website is doing the job for us to market our services. But in order to continually get ranked by Google which drives search traffic to your site, you have to consistently create content. You gotta dish out the good stuff. That means regular updates with blog posts, client testimonials, and updated images from recent senior sessions.
If you don’t continually update content then there is no real incentive for anyone to return to your site but if you create compelling content that gives your audience information they are looking for…you guessed it…it keeps them coming back for more.
And spice it up with videos and infographics? That’s like adding extra flavor – it’s bound to get people talking and sharing!
Tip #3: Harness the Power of Social Media
Here we go again …talking about social media but It’s not just for posting your content – it’s a powerhouse for driving traffic to your website.
Pick the platforms where your audience hangs out, then start sharing your awesome content. Throw inconsistent posts, engage with followers by replying to comments, and further conversation by sliding into those DMs. It’s all about building a community and making people feel like they’re part of something awesome. They will start to follow you on social media, then go to that link in bio to learn more and if you have it set up, you will direct them right to your website!!
Pro tip: every time you update your website, change up the design, add a new testimonial, blog, or more…SHARE IT ON SOCIAL!! If you don’t tell people a reason to go check out your website, then they won’t! Be your own traffic director, pointing people in the right direction aka your website!!!
Create screen records of you visiting specific pages on your website, telling your followers what to check out. Show followers via your story what you are working on, and let them see what else you do for your business besides take photos.
If a senior has given you a testimonial, share that you are adding it to your website as a feature and tag that senior so she will share it and her followers will see it!
And don’t forget to use call to actions that very clearly tell people to visit your website!! The sky’s the limit when it comes to creating content for social media that directs people to your website!
So, get social and watch that traffic roll in!
Tip #4: Foster Audience Engagement
Pinterest plays a big role in potentially driving traffic to a website, yours included. A lot of times, Pinterest is used as a search engine dare I say in place of Google!
I know I use Pinterest all the time to find things I am searching for which tells me lots of other people are as well. Seniors and parents of seniors are using Pinterest to look for ideas for their senior sessions. If a helpful blog post you wrote comes up in that search, guess who is getting more traffic to their site…yep you!
Make sure you not only have a pin it button on your website and blog so others consuming your content can pin things but also be sure to include a Pinterest Graphic in all of your blog posts. Canva has a lot of great templates for these that allow you to create an eye-catching PIN with your photos and keywords someone may search for on Pinterest.
By pinning this graphic yourself to your Pinterest, using keywords in the title of the pin and the description of the pin, you can potentially get eyes on your pin, which leads to clicks on the pin which takes traffic to your website and blog.
Tip #5: Collaborate for Growth
Collaboration can be a powerful way to drive traffic to your website. Partner with local businesses for joint projects, feature local businesses in blog posts or do social media takeovers. By tapping into each other’s audiences, you can expand your reach and attract new visitors to your website. Plus, collaborating with others can lead to valuable connections and opportunities for growth.
Here are a few ideas to get you started…Do you work with a specific hair and makeup artist for your senior sessions? If so, do an interview-style blog post that allows your potential clients to get to know the person they will be working with on photoshoot day!
Another option, create a YouTube video showing exactly what it is like to work with your professional hair and makeup artist. For both of these, be sure to share them on social media, have the artist share it with her audience as well, and boom you are driving new traffic to your website!
Team up with a local boutique for a photo shoot, share all about it in a blog post, link your website in that blog post as well as the boutiques and of course, share it on social media!! Drive traffic to this blog post aka your website by sharing behind the scenes in your story, final images in a reel or carousel post, and ask the boutique to share as well.
Brainstorm some ways and businesses you can collaborate with and let me know what you come up with! I would love to hear from you and offer any advice or suggestions!
Drive Traffic To Your Photography Website
And there you have it – “5 Ways to Drive Traffic to Your Website”! By putting these strategies into action, you can see a big jump in website traffic and business growth.
Remember to stay consistent and patient with your efforts, as building a successful online presence takes time and dedication.
Your homework for today is to search for something you think a senior or parent of a senior in your area might search for if looking for a senior photographer. See where you show up in the search results.
Then, visit your own website! Look at it from the perspective of a potential client and think about what content you have on your site that would make someone stick around to find out more and ultimately hit the inquire now/book now button!
Is your website working for you? If not, make some updates.
Lastly, I want you to look at all the ways you are currently driving traffic to your website. Is there room for improvement? Could you be doing more? If so, take some of the tips shared today and implement them!
Let’s make sure that you drive traffic to your website as much as possible so you can get more eyes on your beautiful work and the service you provide, get more inquiries, and get booked!!
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