As 2026 gets underway, Fujifilm photographers have a rare chance to upgrade their kits with deep discounts across X Series and GFX cameras and lenses. From long-reach wildlife glass and fast primes to medium format optics built for ultimate detail, these limited-time deals cover nearly every style of photography. Many offers end January 18 at 11:59 PM ET, making now the ideal moment to invest in gear that will shape your year ahead.
