Vincent van Duysen Designs Zara Diagonal in Barcelona

Vincent van Duysen Designs Zara Diagonal in Barcelona

Zara keeps surprising with new concepts for its fashion and Zara Home stores. Earlier this year I was already blown away by the Parisian store at Rue de Bac, and apparently a new one opens this month. In Barcelona Zara has opened its new flagship store on Avenida Diagonal, unveiling a concept crafted by renowned Belgian architect Vincent Van Duysen.

Vincent regularly works with Zara, and designed different home collections with the brand. I have always loved his work and every product he designs exudes tranquility and elegance. For my own online store I selected different products by Vincent as well, have a look here: Tableware something you might consider for your Christmas shopping.

 

Zara Diagonal

Conceived as more than a retail destination, Zara Diagonal offers a refined, sensory environment inspired by the quiet intimacy of domestic interiors and the layered intrigue of a cabinet of curiosities. With a design language built on calm, warmth and understated elegance, Vincent Van Duysen transforms the store into a sophisticated, home like journey that invites visitors to slow down, observe and return. Zara Diagonal is designed for continual discovery, revealing something new with every visit and setting a fresh benchmark for experiential retail in the heart of the city.

 

 

Design: Vincent van Duysen  –  Photography: François Halard

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