2024

Markus Hofstätter’s restoration of a 113-year-old 3D camera is a masterclass in patience and precision. Known for his expertise in wet plate photography and breathing...

Optics and artificial intelligence have converged to create a new imaging system that could transform photography. [Read More]

Taking your dog into nature and trying to get some great pictures of him or her is something many photographers have done. But they've probably...

Facebook is making "views" its primary metric for photos, text posts, and videos. [Read More]

Coca-Cola has controversially remade its iconic Christmas ad featuring Santa and wintry scenes using artificial intelligence video tools. [Read More]

ProMaster products are designed and developed in the US by a small team of enthusiastic photographers for fellow creatives, storytellers, artists, and adventurers. Each product...