3 Ways To Market Fall Senior Sessions In Summer
Think Spring is the only season for senior photos? Think again!“ — Let’s defy conventional wisdom and take a closer look at how the fall season can be a game-changer for your senior photography business. Today I’m sharing 3 ways to market fall senior sessions in summer to get those seniors posing in front of your camera this autumn!
We all know the traditional photography cycle – spring frenzy, summer slowdown, and fall catch-up. Many seniors wait until spring to get their photos, making it a hectic season for photographers. But what if we could mix it up? Wouldn’t it be great to have a steady stream of clients in fall, so spring isn’t as chaotic?
When I first started, every client waited until spring, right before they graduated! It was a race against time and weather to get everyone in. I was grateful for their business but, let’s be honest, it was stressful! That’s when I realized the importance of spacing out clients throughout the year. It not only eases the stress but also ensures a steady income flow, rather than a seasonal rush.
This shift didn’t come overnight. It takes consistent client education and marketing efforts. But trust me, with strategic marketing, it’s absolutely possible to have clients throughout the year, including the summer, fall, and spring.
Here’s a pro tip: Start marketing a few months before you want your clients to take action. If you want fall bookings, summer is your prime marketing time. And guess what? Summer is here now! So let’s dive into some strategies that can help you attract clients and make the most of the upcoming season.
Tip #1: Start Talking!
The key to marketing fall senior sessions is to start talking about it right now! We need to convince potential clients why fall (or any other season you want to promote) is an excellent time for senior photos.
Remember, clients don’t know what they don’t know. So it’s our job to tell them. If you want them to know that you have slots for fall photo sessions or that fall is the perfect time for senior photos, start talking!
Communicate with your clients, highlight the perks of booking a fall session, show them a glimpse of what a fall senior session looks like, discuss the pros and cons, and share your availability.
The more you talk about it, the more inquiries and bookings you’ll attract! We can’t just sit back and hope that clients will spontaneously realize the charm of fall photography. We need to provide them with compelling reasons why!
Tip #2: Don’t Wait!
In marketing, timing is everything. We can’t wait until the eleventh hour to start promoting our services.
Give yourself enough time to reach out to potential clients. You need a few months to effectively convey your message before you can expect clients to react.
Keep reminding potential clients about the advantages of fall photo sessions. Even if you feel like a broken record, keep at it! Not everyone will see everything we share, which is why we need to start pitching our services long before we want the action to happen.
Think of marketing fall sessions as steering a long runway that starts the previous season. Use summer to promote fall and fall/winter to market spring.
Tip #3: Create a Fall Senior Session Guide!
Take your marketing beyond social media. Create a comprehensive guide dedicated to fall senior sessions! This could be a freebie to attract people to your email list or a webpage completely devoted to fall senior sessions.
Include outfit ideas, ideal locations for fall, a breakdown of fall months, and what each month offers or lacks. You can also throw in a gallery of specific locations that look gorgeous in the fall.
You can also use your previous work to showcase what actual senior sessions look like at these locations. This will help potential clients visualize what their fall senior session could look like.
That’s a wrap on “3 Ways To Market Fall Senior Sessions In The Summer!” By prepping your business now, you’re laying the foundation for a busy autumn season ahead.
If this episode sparked some ideas, spread the love and share with your photographer friends who might benefit from these strategies too!
Looking to market to seniors in your area, or you want advice on breaking out as an educator in the photography world? Grab my FREE 30-minute training HERE and finally learn how to market the right way, stop getting ghosted, and start getting booked, so you can fill your calendar with paying senior clients!
With over a decade of experience in the industry, I can confidently say that with the right tools, the correct mindset, and continuous learning, you can become the go-to senior photographer in your area! Because hey, if I can do it, you can too!
Until next time, let’s get behind the lens and create some magic!
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