Today, we are kicking off part 2 of the ever-so-important series, addressing sticky situations with clients! We’re tackling three sticky situations that many senior photographers encounter. Our goal is to equip you with the knowledge and strategies to navigate these challenges like a pro.
If you haven’t read part 1 of this mini-series yet, pause, and go check it out first! These posts are definitely ones you do not want to miss. We all know there are times when clients are an absolute dream, and times when they are more of a headache. Let’s break down 3 more sticky client situations, and what you need to know to address them with confidence and kindness!
Addressing Sticky Situations with Clients – Part 2
Sticky Situation #1: Clients Asking For Raw Images
First up – the infamous request for raw images. Now, we all know that as senior photographers, our craft is a labor of love. We meticulously edit and curate each image to ensure our clients receive the best representation of their senior year. So, when a client drops the bombshell question, “Can I get the raw images?” it can be nerve-wracking. But worry not, because I’ve got your back!
Address the Situation From the Beginning
The key here is to proactively address this scenario from the beginning. When you’re discussing your photography packages, set clear expectations about final deliverables. Politely explain that your editing process is a crucial part of your artistic vision and ensures the best quality images. Consider creating a behind-the-scenes video or blog post showcasing your editing workflow. This not only gives your clients a sneak peek into your creative process but also educates them on the effort you invest in making their images special.
Most importantly, remember that communication is key. Take the time to discuss the importance of post-processing, how it enhances colors, corrects lighting, and brings out the unique charm of each photo. By demystifying the editing process, you’re more likely to gain your clients’ trust and understanding.
Sticky Situation #2: Clients Putting a Filter on Your Photos
Now, let’s tackle the next sticky situation that many of us have faced – clients putting filters on your photos. We know how disheartening it can be to see your work altered in a way that might compromise its artistic integrity. But fear not, because I’m about to equip you with strategies to navigate this common challenge.
Communication Is Key
As mentioned above, communication is key! As senior photographers, it’s crucial to establish an open dialogue with your clients about your editing style from the start. During your initial consultations, take the time to explain the effort you put into creating a consistent and polished look for your photos. Consider creating a style guide or mood board that showcases your aesthetic. This visual aid can serve as a reference for your clients, helping them understand the color palettes, tones, and overall vibe that define your unique style. By proactively educating your clients about your editing choices, you’re laying the foundation for a respectful working relationship.
Provide Social Media-Friendly Photos
Now, let’s talk about the power of providing social media-friendly versions of your photos. In the age of photo editing apps, it’s essential to offer your clients social media ready images. Consider creating a set of web-optimized, high-quality images tailored for social media sharing. By doing so, you not only make it convenient for your clients to showcase your work, but you also minimize the temptation to apply filters. It’s a win-win situation that ensures your artistry shines through, even on the small screen.
For those moments when a client does decide to use a filter despite your efforts, don’t be afraid to address the situation gently. Reach out with a friendly message expressing your appreciation for their enthusiasm in sharing your work. Politely mention your dedication to maintaining the intended aesthetic of your photos. Then, offer to provide them with social media-ready versions that align with your editing style.
Keep in mind that it’s all about maintaining the artistic integrity of your work while fostering positive and collaborative relationships with your clients.
Sticky Situation #3: Clients Not Tagging you in an IG post
Now, let’s delve into the final sticky situation – the IG tag game. We’ve all been there – seeing clients’ Instagram posts only to realize there’s no mention of our handle. It’s a common frustration, but there is a way to handle it without causing a riff in the relationship.
First things first, when discussing your photography services, make it a point to mention the mutual benefit of social media exposure. Share your enthusiasm for showcasing your clients’ senior portraits on your own platform, tagging them, and celebrating this exciting chapter for them. By setting these expectations early on, you create a collaborative atmosphere where both you and your clients understand the value of cross-promotion. It’s a subtle way to lay the groundwork for future social media interactions without sounding too promotional.
The Friendly Follow-Up
Now, let’s talk about the power of a friendly follow-up. If you notice that a client has posted your work without tagging you, resist the urge to feel frustrated. Instead, reach out with a positive and appreciative message. Express your gratitude for them sharing your photos and mention how much you enjoy seeing your work being celebrated. Casually remind them about the collaborative nature of your social media presence and how tagging each other creates a win-win situation.
Most clients are more than happy to give credit once they realize the significance it holds for you as a photographer. Consider creating a simple guide or template that includes your Instagram handle and any relevant hashtags. This could be included in your post-session communication or even as part of a thank-you package. Make it easy for your clients to share your work while ensuring it aligns with your branding and social media strategy.
Addressing Sticky Situations with Clients – Part 2
And that wraps up Part 2 of “Addressing Sticky Situations with Clients”! Remember, communication is key, and finding solutions that work for both you and your clients is the ultimate goal.
If you need more help with growing your senior photography business, The Seniorologie Semester is for you! You can learn more about it by visiting www.seniorologie.com/semester.
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