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Think about how many times you have been looking to buy different items on your smartphone. Probably, countless. Like millions of people around, and I am no different, you spend at least three to four hours on your phone browsing Amazon or any e-commerce platform. I mean, you don’t even need to access a specific online store or app for mobile shopping.
WordPress isn’t like other content management systems (CMS) on the market. Sure, there are other free and open-source options. But they don’t have nearly as big of a market share.
That leaves WordPress to compete with commercial offerings. Platforms such as Shopify and Wix come to mind.
Again, these systems can’t match WordPress’ market share. But they do have an advantage in marketing muscle. They have the resources to create a seamless campaign. They can speak to their targeted audience with clarity.
WordPress tends to struggle with messaging. You can see it at both the macro and micro levels. It covers big things like defining what the platform does and who it’s for. And it also happens with individual features.
There are many products and tools aimed at the web design industry. It seems like something new arrives every day.
They may vary in scope. But most have one thing in common: the promise of making our job easier. They claim to write code, offer advanced functionality, or add killer special effects. These solutions aim to do the dirty work for us. How convenient!